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What Counts
Business Analytics for Entrepreneurs

James M. Wilson III, MBA, MS, PhD, SSBB

What Counts is the second volume in the Tools for Business Value Creation series. The first book in the series, Making the Case, discusses the work of value proposition analysis and strategy. The third book, Exploring Value, describes research methods entrepreneurs can use to identify, capture, and sustain the delivery of value.


What Counts aims to provide entrepreneurs with an introduction to business analytics through quantitative and qualitative methods. These analytics are used monitor, guide, and exploit the full range of functional considerations in the firm.


This text introduces the novice to elementary analytical methods. I empathize with readers who might find the concepts challenging, and I have done my best to introduce the material carefully and thoroughly.


What Counts includes example mini-cases and worked-out problems to help make difficult material easier to understand.

View table of contents and preface for free


This is the entire 486 page text with 18 chapters- ebook version

Below you can purchase individual chapters

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