Making the Case
Value Proposition Analysis and Strategy
Making the Case
Value Proposition Analysis and Strategy
Making the Case
Value Proposition Analysis and Strategy
Making the Case
Value Proposition Analysis and Strategy
Perfect Work
High Performance Lessons from Symphony Orchestra
Aldo Fabrizi & James M. Wilson III, PhD
Penser Press

Entrepreneurship is a journey of discovery, risk, and relentless pursuit of value. Whether uncovering unmet needs, refining innovative ideas, or scaling impactful solutions, every entrepreneur's decision hinges on reliable insights. Yet, navigating the complexities of research can often feel overwhelming in the fast-paced, unpredictable business world.
Exploring and Confirming Value: Research Methods for Entrepreneurs bridges the gap between rigorous academic research and practical entrepreneurial application. This book equips entrepreneurs with the tools and confidence to investigate opportunities, validate assumptions, and make informed decisions.
Unlike traditional research texts, this book embraces the entrepreneurial mindset: agile, resourceful, and outcome-oriented. Each chapter introduces methods tailored to entrepreneurs ' unique challenges, from crafting effective surveys to leveraging big data, from ethnography to experiments.
We explore techniques for uncovering opportunities—such as ethnographic studies and focus groups—and methods to confirm and refine ideas, including quantitative analysis and experiments. In writing this book, we’ve strived to balance presenting research principles with clarity while showcasing real-world examples that resonate with innovators and changemakers.
You don’t need a Ph.D. to apply these methods—just curiosity, determination, and a willingness to learn. This book is more than a guide to methods; it’s a companion for your entrepreneurial journey. Whether testing a new product, scaling a business, or exploring untapped markets, you’ll find actionable strategies to make your research meaningful and impactful.
As you turn these pages, we invite you to embrace the spirit of exploration and discovery. The methods and insights here are not just tools for business success—they are keys to understanding the value you bring to the world and how to improve it. Here’s to uncovering and confirming the extraordinary value your ideas can create.
— James M. Wilson III, MBA, MS, PhD, SSBB Professor Emeritus